The self-discovery process inherent in creating a brand and marketing strategy can even help you streamline your services and professional goals. Given an investment of time and effort, a strategically positioned personal brand will increase your professional exposure, influence and opportunity. Ask yourself the tough questions The first step towards establishing brand consistency is to sit down and ask yourself key questions regarding both the black and white aspects of your business, as well as the most abstract – your mission. Don't be tempted to skip this step. Defining all of these in an organized fashion before posting online will provide a clear long-term communication direction. Advertising Continue reading below Who are you? How would you describe your business to someone who doesn't know your industry, in a nutshell? What are your mission and your values?
When was your business created? What services does your company provide, how and where? Do you have a specialty? What makes you image masking service different from the competition? What are you hoping to achieve with your branding: generate new leads, drive sales, establish yourself as the leading expert in your field, or drive traffic to your website? Who is your customer? Where do they like to hang out online and offline? Take stock of your content Once you have established all of these answers, use this content reference document. This valuable document will help you stay focused and on message as you develop and launch your professional persona. Armed with this reference material, now is the time to take inventory of other existing assets to determine if they are still relevant, need updating, or should be archived.
Social media profiles: are they already set up or do you need to create and launch these channels? Are their logos and vanity URLs consistent? Do they need additional images to visually reinforce your brand (like hero photos, cover photos, custom backgrounds, PR images)? Make it easy to find by making sure you have the same social media credentials on Instagram, Facebook, and Twitter, if possible. Take it a step further and establish custom URLs for your business as well. Website: Do you have a website? Is it up to date and attractive, or is it time for a change? Now might be a good time to explore a site platform that you can manage yourself, such as WordPress.